Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps interface. This was first spotted ...

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Google seems to be testing a new format for local ads in the search results. These look more like that older card format test we saw a year or so ago. There are these two local cards at the top and ...

Google will consolidate its Local Services Ads (LSA) credibility programs into a single Google Verified badge, starting in October. How it works: Why we care. The new Google Verified badge replaces ...

The ads will be labeled as sponsored, much like they are in traditional Google Search.