Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

TikTok’s new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned ...

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file.

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role ...

New data shows people use ChatGPT to find local healthcare and aesthetics providers through short prompts, keywords, and ...

Meta will roll out Threads ads worldwide next week, giving advertisers new ways to reach more than 400 million users.

Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 ...